Do you know that your website design holds around 75% of your store’s credibility? And what’s the most challenging part is you got less than 1 second to leave a positive first impression. Why is that so? This is because the human attention span is decreasing day by day, and with all those competitors in the market ready to replace you, it becomes really hard for you to stand out from the crowd.
So, what to do?
Here, you need to focus on creating a design that not only gives a positive impression but also enables you to convert your visitors into your customers. So, how to do that?
There are many companies that offer web designing in the US, Canada, and different parts of the countries. With the help of professionals, you can easily develop an e-store that stands out while increasing your revenue 10 more.
Is it really possible?
Yes, it is. Today’s blog post shares the web design principle that can help you in converting visitors into customers. So, let’s get started!
What Are The Principles of E-commerce Web Design?
Most e-store owners consider an e-commerce website as the normal website built to enhance the visibility of the product. E-commerce development might be a simple task for anyone, but it holds a lot of importance.
When it comes to e-commerce websites, they are the front face of any e-store. Your visitors decide whether to buy from you or not by going through your web design. Thus, without focusing on the design, you can’t increase sales.
So, what are the top principles that can help you give an outlook that fascinates your users while converting them to customers? Let’s know below.
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Functional Navigation
Do you know that most of your visitors are likely to exit out within 15 seconds or less? This often happens when visitors can’t find what they are looking for. Therefore, functional yet clear navigation comes as an essential element to let your users stay on the website.
With concise navigation options and categorization, users are able to intuitively interact with your website without any hurdles. Therefore, this is one of the top principles of e-commerce web design that is a must to consider. You can test your sitemap to remove unnecessary pages and actions to make the user journey smooth. You can also try limiting your headers to the following elements.
- Logo of your brand
- Main navigation link between 3-7
- Utility navigation link between 3-5
- Prominent search bar functionality
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Minimalistic Design
It is true that in many cases, less is often considered to give a bad impression. But when it comes to web design, you can’t cover it with so many elements that users get distracted. Therefore, a minimalistic design is necessary to make sure that your users never get distracted.
But mostly, e-store owners focus on their first (home) page. However, users can navigate your website by landing through other pages as well. Therefore, it is vital for you to clearly execute all modules, elements, and content in the design of every page.
(P.S.: A pro tip here is to strike a proper balance that allows users to easily digest a page, get more on what they see, and ultimately drive them towards the conversion).
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F-Shaped Pattern
You probably have heard this for the first time, but the F-shaped pattern is the key to grabbing the interest of your audience. Especially when you are considering writing content that appeals to the audience, always choose the F-shaped pattern.
But what is it? According to the eye-tracking studies, most of what people see is in the top and left areas of the screen. This means that when your page is designed in the F-shaped pattern, users can conveniently scan the page while watching what you want them to see.
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Visual Hierarchy
Visual Hierarchy is the arrangement of elements according to their importance. This is done either by size, color, imagery, typography, whitespace, texture, or style. But what’s the purpose of it? The most important purpose of visual hierarchy is to create a focal point that indicates visitors regarding the important information. The top things that you just need to watch when implementing visual hierarchy are as follows.
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- Typography & Style- Know whether your audience requires elaborate fonts or ornate text and special effects. Remember, a slight distraction can affect usability, so choose wisely.
- Understand User’s Priority- User’s priority is always crucial. You need to know which elements users appreciate and which don’t.
- Know the Purpose- You need to know the customer journey map to know the purpose of each page design and the way it works. This will help you in aligning your pages with the user map journey.
Overall, remember your design’s visual hierarchy is the structure for arranging well-chosen elements that work for your audience’s interest.
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Smooth Checkout
A smooth checkout process is necessary for every e-store. A visitor never wants too many obligations when proceeding with the checkout process. For instance, log in or create an account before proceeding to checkout; this type of message can ultimately restrict users from purchasing from you.
If you don’t implement a one-page checkout, you might fail to get more conversions. This is because a one-page checkout lets users know what they have to do to complete the purchase of any specific product. This helps a smooth process without requiring too much information.
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Add Trust Signs
You might be wondering what trust signs are. The trust symbols or signs are the indications that your e-store is legit, and customers buying from you can buy freely knowing that your store is authentic. This is essential, especially for new customers, as they are more skeptical due to not being familiar with the quality of your product or service.
Therefore, adding trust signs such as technical information, a proper Contact Us page, high-quality images, certification or badges, and customer reviews can help you convert new visitors into customers.
Start Designing Your E-store today.
Unlike any other website, an e-store holds a vital value; from conducting website maintenance to making sure that the design appeals to visitors, you need to make sure that everything is perfectly incorporated. In this way, you can easily convert your site visitors into potential customers.